The city has adapted to modern times while retaining its status as an oasis of peace and beauty. In recent years, new activities such as e-bike tours and hiking have gained popularity. This trend reflects a new concept of well-being, which aligns with the pursuit of sustainable and dynamic tourism—a far cry from the more sedentary and contemplative lifestyle of the middle classes in the early 20th century.
But why was Brunate already considered a popular destination more than 100 years ago?
- Climate and Fresh Air → Situated on higher ground than Como, Brunate has always offered fresh, clean air, far from the pollution of industrial cities. It was here that wealthy families sought refuge.
Today, this pursuit of well-being continues, but with a greater focus on outdoor sports. Hiking along the scenic trails that wind through Brunate and the growing popularity of e-bikes are experiences that combine physical activity with the beauty of nature.
These new approaches allow visitors to enjoy Brunate’s fresh air in a more active and immersive way.
- Ease of Access → The opening of the funicular in 1894 transformed Brunate into an easily accessible destination. The funicular ride became a luxurious experience for the elite, who could quickly ascend from the city to the hill.
The funicular remains an important mode of transportation and has adapted to the modern needs of tourism. E-bikes are now widely used, offering greater freedom of movement and allowing visitors to explore the area independently and sustainably, breaking down traditional barriers and making the region accessible to everyone without excessive physical exertion.
- Landscape Beauty → During the Belle Époque, wealthy families enjoyed long walks surrounded by the beauty of the views of Lake Como and the Alps.
Today, the hiking trails that wind through the area around Brunate offer routes suitable for all skill levels, from beginners to experienced hikers. This makes the experience of nature more interactive, allowing visitors to explore hidden spots and actively engage with the environment.
- Exclusivity and Prestige → In the past, visiting Brunate was a status symbol. Today, while it remains a charming destination, Brunate has embraced a more inclusive and accessible form of tourism that emphasizes connecting with nature and exploring the local area.
The use of e-bikes, for example, allows anyone to explore the area with ease, while hiking trails offer a more accessible and inclusive form of recreation, catering to the needs of an increasingly broad and diverse audience.
- Culture and Modernity → Brunate was also a gathering place for intellectuals and artists. Today, cultural life has expanded beyond the town center, with outdoor activities such as hiking and e-bike tours, which allow visitors to explore the area in greater depth.
This creates an environment that, while different from the sophisticated atmosphere of the Belle Époque, retains the same focus on well-being and quality of life.
Here’s how Brunate has managed to remain a sought-after destination, transforming itself from a retreat for the elite during the Belle Époque into a modern, dynamic, and sustainable destination. The introduction